Content Refresh Checklist
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Format - headings, bold, italics, bullets, numbered lists, white space, short paragraphs
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Images - new or additional for social networks bringing the most traffic and sales
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Keywords - what is the post currently ranking for? Can you improve it?
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Titles - SEO rich titles. Use a tool like HooklineDynamic.com
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Social Triggers - add click-to-tweets, PDF downloads, or "Pin for later" triggers
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Comments or Tips - add tips or questions from readers from your comments section
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Research or Statistics - add updated statistics or new research findings
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Interviews - interview experts you mentioned
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Quotes - add some picture quotes or click-to-tweets from experts
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Trailer - add a blog post trailer to entice readers to click-through (lumen5.com)
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Audio - add an audio version of your post (podbean.com)
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GIF - add a relevant gif that adds an emotional or comedic response to your content
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Content Upgrade - add a bonus to your blog (PDF, audio, video, checklist, or webinar replay
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Clean Up - edit your post, check for grammar errors, spelling errors (grammarly.com)
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Monetize - add a recommendation for your products or service (or affiliate)
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Call to Action - add a relevant call to action (Google: Ann Smarty Call to Actions)
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Transitions - can you improve (or add) better transitions? intro? conclusion? cta?
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Image SEO - add alt tag and descriptions to your images (YoastSEO for WordPress)
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Social Sharing - check or add social sharing buttons (SocialWarfarePlugin)
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Examples - can you share an example of a concept?
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Details - can you add a video walkthrough? screenshots? or how to do something?
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Stories - add personal stories to your post
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Interlink - connect your old posts to your new posts and new post to your old posts
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Bad links - check for broken links (Wordpress plugin or brokenlinkchecker.com)
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Opt-in - add an optin form (see Content Upgrade) to grow your mailing list
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Read the Post to learn more https://saraduggan.me/old-blog-posts/
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